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Executive Branding is when an executive uses marketing 2.0 techniques to showcase their professional strengths as a way to attract the best career opportunities. This is also known as, “reputation management.” Every savvy executive knows their reputation as a proven leader directly impacts their earning potential.

Executive branding involves developing a personal brand for CEOs and established executives or business owners. The goal for this type of branding is to get the CEO of a company to the forefront in order to leverage more revenue under the owner's image and online presence.