Articles

Branding and communication during recession

The current global recession and the sheer depth and magnanimous proportion of it, as stated by leaders across the world, is a first time experience to most working professionals like me. Coming after what could be easily stated as the biggest boom witnessed by India across companies and young working individuals. Read more

Linux makes under Rs.20,000 PC a reality

Bangalore: the much awaited under Rs. 20,000 pc seems very much a reality today than ever before thanks chiefly to Linux OS. And a few hardware vendors are already on the verge of hitting the markets with this pc.It is widely perceived.
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When in crisis or challenging times, like in life reach out and communicate. More the better!

It is by now common knowledge that companies are all about people. And customers and employees interact with people and not companies. It is also now proven beyond doubt that brands are like living beings and they are what they are because of the emotional connect they strike. Read more

Social media needs to move from promise, talk to rigor and action soon

Social media is the in thing nowadays. There is not a single day that passes without a story on Facebook, LinkedIn, Twitter, YouTube or the stars of the social media space making it to the airwaves or the ink. Read more

For IT firms, e-recruitment can save time, money

Bangalore: A hotshot it company issues an ad for recruitment in a national daily and a few weeks later at the hr department of the company, a group of young graduates from prestigious b-schools are sifting through piles of resumes. Read more

Are you wondering too?

It is a well-known fact that media is a key opinion maker and its reach as well as impact is immense. The role of media in shaping public opinion and creating a well-known and accepted brand has been well documented. Hence, media relations have always had a major role in corporate brand communication. Read more

Media Relations

It is a well-known fact that media is a key opinion maker and its reach as well as impact is immense. The role of media in shaping public opinion and creating a well-known and accepted brand has been well documented. Hence, media relations have always had a major role in corporate brand communication. Read more

Exciting new media campaign to promote RJ Anjaan

With social networking being the flavor of the season, tools like Twitter, Linkedin, Facebook and YouTube are being seriously considered by brand managers and CXOs alike to reach out to existing and prospective customers. Read more

Times are changing in Chennai

For all those who have been to Chennai recently you must be familiar to the question 'Next change?' After all, it hits at your face at every nook and corner of the city. Well, expect some battle royale in Chennai in the months ahead, starting April 1st as the 'Mumbai Golaith' is all set to. Read more