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The New PR

In its ‘good old days’, PR was all about Press Relations. It was about placing pieces of opinion in media (largely print, and in the last 20 years, television too), that helped tell a brand’s story, in a way that strengthened its likeability in the minds of its audience. It was about the weight of the masthead and the by-line under which the story was carried. It was largely one-way communication, ‘a time when brands and their PR agencies could control the narrative. However, the last 6-8 years has seen a shift taking place. And this shift is fast gaining momentum and changing the very face of PR; what it means and how it’s executed, as well as expectations of brands and their consumers.

Success stories from our partners

The best thing I like about the team is that they are very ethical and effective, they turn around based on the requirements, schedules etc, and are very result oriented.
Samir Kumar
Managing Director – Inventus
I have been working with PRHUB team for the past 2 years. The team have been extremely professional and the quality of deliverables has been timely and creative.
Nirupama Rao
Deputy CEO at Sami Direct