The New PR

In its ‘good old days’, PR was all about Press Relations. It was about placing pieces of opinion in media (largely print, and in the last 20 years, television too), that helped tell a brand’s story, in a way that strengthened its likeability in the minds of its audience. It was about the weight of the masthead and the by-line under which the story was carried. It was largely one-way communication, ‘a time when brands and their PR agencies could control the narrative. However, the last 6-8 years has seen a shift taking place. And this shift is fast gaining momentum and changing the very face of PR; what it means and how it’s executed, as well as expectations of brands and their consumers.

Success stories from our partners

About Us

Top Tweets

Prhub Imc RT @thenetworkone: It's always great to see people in the office! Today our friend @xavierprabhu from @PrhubImc, India paid us a visit. htt…
Prhub Imc "Demand for #personalization is sky-high, but the tactic isn’t new" #AI can handle the tactical execution work. Whi… https://t.co/Ua2WjGnlRg
Prhub Imc Work until your idols become your equals #TuesdayThoughts https://t.co/X16u6xGLIf
Prhub Imc Success isn't overnight. It's when everyday you get a little better than the day before. It all adds up - Dwayne Jo… https://t.co/gwUKKvEwX0